I've been lucky to work and collaborate with some pretty darn great people. 


Joan shares my passion to make positive change happen, pushing beyond the status quo. She has the experience and expertise to transform insights into great brands. And the empathy to help organizations change.
— Doug Fogwell, SVP, Marketing & Sales Services / Allied Barton

Clients

Allied Barton
Amdocs
Ameritech Data Group
AMITA Health
Aon Hewitt
Ascend Justice
The Atlantic Philanthropies
Avizent
be.group
Cambridge Integrated Services
Caring Communities
City of Highland Park
Community Investment Corporation
Connell
Free Spirits
Frontline Insurance
Futuri
Grainger
Go Fan Yourself
Healthcare REIT
Houghton Mifflin Harcourt
HumanGood
Indiana University
Jabra
Kraft
 

LEAP Innovations
Lifespace Communities
Life Storage
Metropolitan Planning Council
Mid America Tile
New North
OpinionLab
Pathfire
Prudential
QPASS
Ramsey Lewis
Reed Travel Group
Ringling College of Art + Design
SagePath
State Farm
Surprise Highway
Thompson NETg
The Travel Channel
TSI
XRS
VIN
Wheaton Franciscan Healthcare
Whirlpool


With HumanGood, Joan and the team have captured the essence of our current business and our aspirations for the future. This brand does far more than simply provide us with a new name for the affiliation of two companies. It makes a forceful declaration—that the senior living industry must shift its emphasis from simply providing shelter and security to offering a platform for engaged, purposeful living. We look forward to living up to the promises implicit in this brilliant brand.
— Dan Hutson, Chief Strategy Officer / HumanGood

Collaborators

11Hundred
Alexa
Anderson Consulting
Bill Seyle
Brandtrust
Copernicus
DDB Needham
Deutsch
Exclaim
Girvin Design
Institute for Learning Sciences
Jellyvision
Kym Abrams Design
 

Kuczmarksi & Associates
McKinsey
MetaDesign
Multiple
Perspecta
Razorfish
Richard Saul Wurman
Samata
SBG Enterprise
sr4 Partners
USWeb / CKS
vivid studios

                                                                


Joan has worked with the Brandtrust team on numerous engagements, bringing her passion for blending strategic rigor with creative implementation to help our clients build great brands.
— Daryl Travis, Founder and CEO / Brandtrust

Employers

Ameritech Consumer Services
Britannica.com, Inc.
Macmillan Information Services Group  (Official Airline Guides
and Standard Rate and Data Services)
Open Port Technology
smbolic (formerly SamataMason)


We accomplished what was perceived as nearly impossible – bringing together over 400 disparate organizations to create a powerful, resonant regional brand.
— Bob DeKoch, COO, President / The Boldt Company, Co-chairman of the Board / New North