Here's a few quick looks at projects that I've had the privilege of being involved with – from concept to implementation. 


The Atlantic Philanthropies 

philanthropy

MY CONTRIBUTIONS: documentary films–research; Integrated Services in Schools Initiative (ELEV8)–research / naming 


be.group 

senior living

MY CONTRIBUTIONS: brand & user research / user & market insights / segmentation / strategy / positioning / naming / brand & marketing implementation


Cusp Conference

event

MY CONTRIBUTIONS for six conferences, beginning in 2008: strategy / positioning / brand implementation / event management 


New North 

economic development

MY CONTRIBUTIONS: brand & experience research / strategy / positioning / naming / brand & marketing implementation


Ringling College
of Art + Design

education

MY CONTRIBUTIONS:  brand & experience research / strategy / naming / identity / brand communication platform 


Free Spirits 

spirits

MY CONTRIBUTIONS: brand & user research / strategy / positioning / naming 


Indiana University

education

MY CONTRIBUTIONS: research / insights / naming / brand strategy

Jabra

headsets and speaker phones

MY CONTRIBUTIONS: research / insights / positioning / strategy / brand implementation


Lifespace Communities

senior living

MY CONTRIBUTIONS: research / insights / segmentation / positioning / strategy / brand & marketing implementation 

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Qpass

technology

MY CONTRIBUTIONS: strategy / marketing implementation

Life Storage
 

public storage

MY CONTRIBUTIONS: research / strategy / marketing implementation
 


Ramsey Lewis

jazz muscian

MY CONTRIBUTIONS: strategy / brand implementation

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Vin Chicago 

retail

MY CONTRIBUTIONS: research / insights / segmentation / positioning / naming / brand implementation

VIN chicago.jpg

XRS Corporation

software

MY CONTRIBUTIONS: research / insights / positioning / strategy / brand implementation